If you're an individual and you care about the climate, the biggest impact you can have is what you do with your money: where you deposit your money, how you spend your money, and where you invest your money.

That is by far the largest impact you can have. Much more than buying a solar system, putting on your house, though, that's a good thing to do, and it's much, much more, by the way, than buying an electric vehicle, though that is also a good thing to do.

And this is not a niche market. Fully 40% of US adults identify themselves as highly concerned about the climate and seeking ways that they can make an impact in their own life.

There's about 80% of European household left that haven't transitioned to renewable energy installations. And for them and financing is a very important part. So that's how we come in. We help our installation partners, first on the software tuning side, but then also kind of coupling that with end customer financing.

And so in this instance, Brendan, you decide, you know, I really want to get out of the podcast space. I want to get into making movies. You take your money and you go and make a film in Georgia - every dollar or you spend in Georgia in a specific way, you're eligible to earn a tax credit.

The problem with that tax credit that you would earn is that you don't have any tax liability in the state, and so we're going to move it to Coca Cola or Home Depot or Delta, or one of these big players that want to reduce their tax liability.

The hot take on someone like Elon Musk, is everyone thinks Elon Musk sells cars. Elon Musk is a broker of tax credits. That's it. Tesla is incredible company, but his core business is the spread business of tax credits. This tax credit economy, creates 1,000s of jobs, brings tourism brings art and culture to the state. It does so many positive things to the United States and specifically to these local state economies.