"The risk of giving into temptation is as old as humanity. But there are reasons to think that people today are having to work harder to resist it, particularly when it comes to consumer behaviour. Digital technology has made it easier and faster to buy goods and services in an instant, without the delays of processing that once comprised an inbuilt cooling off period". This might sound like a headline from today's papers, but in fact it was from an article in The Financial Times published seven years ago, almost to the day - at a time when Klarna was around, yes, but only just beginning its global expansion, Affirm was only two years old, and AfterPay only a few months old. Welcome back to How to Lend Money to Strangers, the podcast about consumer lending strategies across the credit lifecycle and around the world.

Yeah, it was about helping a friend to get on the property ladder. She's done very well in her career now, but at that point, she needed some help. And she was like, I really want to stay in my local community, and I really want to buy with my husband here. And she just asked us on WhatsApp if we'd lend, but it was just a lot of money to a group of people at that time. And it was like, how are we going to get paid back because we were all recently graduated. So although that loan didn't happen, that's kind of what inspired the idea for JustLend. I wanted to provide opportunities to people could do what they wish to do.

There's a whole bunch of people out there where the traditional model doesn't work, there simply isn't enough information on these people to make a reasonable credit call...

This is a space where lots of people are working, but very few people can claim results. Because this is also the sort of space where lots of AI propellerheads think they can crack the problem. To some extent, that's true. This is also the classic case where progress is both hindered and aided with experience. It's actually good that some youngster on a beanbag, with long hair, thinks about this stuff completely unhindered by any previous industry knowledge, because that's anyone with too much experience probably thinks too much inside the box. At the same time, with something like credit, you do need to have some other people in there who can say, 'well, yeah, that's cool but you need to take these following five things in'.

That doesn't mean that the thinking needs to be restrained, but someone needs to make it practical in the end. To simply let the same space cadets go mad on this is likely to land you in a heap of problems, if you don't actually understand the lending industry.

It's not the only that the banks won't give the card to them, because they are too young, they don't have enough income, or things like that, they just don't want to go through the more tedious process to get a credit card… now you don't need to go to any banks, you don't need to produce any documents, and you can get a loan in maybe a couple of seconds.

We are always on the lookout for new data sources, or external providers, and whenever we see something that's interesting, we test it… In the end, it comes down to what can we pay per gini point of lift?