It's not the only that the banks won't give the card to them, because they are too young, they don't have enough income, or things like that, they just don't want to go through the more tedious process to get a credit card… now you don't need to go to any banks, you don't need to produce any documents, and you can get a loan in maybe a couple of seconds.

We are always on the lookout for new data sources, or external providers, and whenever we see something that's interesting, we test it… In the end, it comes down to what can we pay per gini point of lift?

You have to operate in the realms of the known and not in the realms of ‘well, we think this happened’. And that's why you absolutely have to have a champion/ challenger strategy, as difficult as it may be.

The common feature here was that, like banks were slow to be on the take up of the scoring methodologies, FICO was slow to see the value of bureau information. And for that matter, the credit bureau saw FICO as a competitor, they didn't see FICO as somebody that they could collaborate with. And yet nowadays, a FICO score is synonymous with a bureau score.