And that was a big, big shift, right? Because all alternative lending platforms were profitable, when rates were at zero, they started to go up, most of them are going past. The reason I think that we are noticed. And obviously we didn't do this, anticipating that this was going to happen. But rather, it was just our strategic focus at the time, we decided to cover the full spectrum of working capital of our clients, right?

So we started as, hey, we get cheap money, we lend it digitally to clients. But then as we interacted with those clients, and we recognise that they had a broad range of needs, we decided to cover the whole spectrum. So we moved from, hey, how can I give you money, to how can I simplify your operations through money, right? And how can I make your financial operation simpler, smoother and more effective and efficient through money

The customer sees three numbers: that's the amount they will be getting, which is, let's say they are getting a million pounds; the fee they have to pay, let's call it 10%, so they have to be £100,000; and what percentage of daily sales the lender will be taking. And let's assume 15%. So from customer's perspective, they have to pay £1.1 million pounds to the lender at the rate of 15% of daily sales.

It can take three months, it can take six months, it can take 18 months. Yeah, so the repayment term is not fixed.

Why customers love it is because they just assume they have made 85% sale and the 15% will go to lender, they don't have to worry that I have to pay 100,000 a month, and I didn't make a sale this month. And what do I do now?

And I happened to be in a room where there was, I guess, $3 billionaires. And I said to myself, 'why am I a room full of Nigerian billionaires celebrating Nigeria, and the only thing I have to offer them is other people's businesses to invest in, right? Like, why don't I have a business for them to invest in? Why don't I have more equity in the things I'm doing?

I was very young. I was very hungry. So, knowing that, I wanted to have a deeper and richer relationship, I then presented an opportunity to the firm I was working with and to other investors, and I said, hey, I want to do this thing, this is a business.